Twitter based competition
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I have a client who wants to run a twitter based competition.
The idea is as follows.
tweet the url of your favorite product from clients website, with #hashtag .
so potentially there could be 100+ tweets referencing three or four unique urls on the clients website.
What I am interested in is there any SEO benefit to be gained from this.
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Well "social indicators", as they've been dubbed, are a ranking factor in both Google and Bing, although just one factor out of 200+. Legitimate accounts tweeting links to a site would definitely be a positive signal. It would also hopefully provide you with some legitimate inbound marketing benefits by giving you access to new audiences.