City/Town content pages for a local business

[WilliamCarr]

Earlier this month I asked a private question on the use of schema for service area pages on a home improvement contractors website. The question led to Miriam Ellis giving me some great ideas about creating content for pages specific to the clients service area.

The goal here would be to rank for [roofing contractor + city] using a URL similar to: mycompany.com/service-areas/city-state

A great idea Miriam gave me for creating content for these pages:

• Showcasing a previous project in that city/town with a well-written project description, photos, videos and client testimonials.

Her advice is excellent and I wanted to share it with you.

I also wanted to open up the discussion and see what others have had success with.

If the company is relatively new, and doesn’t have the work history to create pages such as this, what would you do?

[KevinBudzynski]

I agree greatly with Miriam. But along the lines of client testimonials, a list of references that the prospect could call/email with questions about the service. It's one thing to read them, it's another to get into a dialogue with someone who has already rendered the service.