Help with a unique bounce rate problem!

[BlueLinkERP]

My company ranks very well for the target keyword "blue link" but as it turns out Hyundai launched a new "Blue Link" service. Given that we are a much more niche offering, many of the searches for blue link are for hyundai.

Because people tend to click on the first results without even reading anything, we have seen an increase in traffic as well as a huge spike in bounce rates once they realize we are not the right company.

Our listing on Google is pretty clear what we are so I'm not sure how to fix this problem . . .

[Marcus_Miller]

It's not a problem as such, just ignore that traffic that bounces.

If I Google 'blue link' and I see hyundai and then you guys but Google is changing the page title to just the business name trying to help people see which one they want but... people are click happy, and in this instance, I can't really see what you can do but just filter this traffic out of any reports you generate.

Hope that helps.
Marcus

[BlueLinkERP]

So there's nothing I can do about this? Will Google not look at our high bounce rate and penalize us in some way?

[Marcus_Miller]

Hey David

Webspam does not use analytics data for ranking like this and this is clearly a navigational search so seriously, this is not a problem.

Video may help put your mind at ease:

http://www.youtube.com/watch?v=PZoesvNUPDQ

This will not impact your sites performance in any way.

Hope this helps!

Marcus

[BlueLinkERP]

Thanks for the video. It's a somewhat older video but hopefully it still applies today. Thanks!

[Marcus_Miller]

No problem, glad it helped!