Page Title Optimization

[nusani]

I am reviewing the optimization on my site and it appears that my page titles follow this method:

PAGE_NAME | KEYWORD in CITY ST - COMPANY_NAME

I am pretty well optimized for "KEYWORD in CITY ST" but am wondering if I should drop it from all page titles except for the pages that actually deal with that keyword.

What are your thoughts on optimizing?

[RobertFisher]

Terry,

So you are saying it looks like this: Our Services | Plumbing in Denver, CO | Home Mechanics as an example.

For me, the constant repetition is not necessary but I will not tell you that it has no value. I would use this format:

Rooter Plumber | Home Mechanics

Residential Plumber | Home Mechanics

Siding Repair | Home Mechanics, etc.

Now, if you are fully optimized locally IMO you do not add a lot with the addition of the city name and most do not search on City + state variants. But if I were to add it, it would be Rooter Plumber in Denver | Home Mechanics.

Hope this helps, just remember, local in G+/ Google Places formerly, is more valuable that the name over and over in the Title tags.

Best

[nusani]

Exactly what I was looking for, thanks!

[tahoemedia]

Great response...I'm going to keep this in mind the next time I work on my page titles.