Is big Penguin update on its way

[Debdulal]

Just wondering, whether these updates have got anything to do with the next and the biggest Penguin update -

Penguin refreshes and the launch of Disavow Option seems to be a bit correlated. It appears that Google might be testing its algo and the Disavow Link is launched so that website owners who might feel frustrated that their websites are wrongly affected can use this tool to exonerate from the penalty.

Any thought?

[cbielich]

I was thinking the same thing. I in fact are one of those webmasters.

[Marcus_Miller]

Hey, it's an interesting theory. They are certainly taking their time rolling out the new 'jolting and jarring' Penguin update so I guess we will have to just sit tight and wait and see (as ever).

My take on the Disavow links tool was more that it was for those people with a manual penalty but if they are planning on really shaking things up then I guess it gives them some wiggle room if lots of people are negatively affected by the next update.

I do know that link spam seems as bad as ever in some niches I monitor. Sure, they have taken some of the really aggressive anchor text abuse down, but for every site removed, a new manipulative site has appeared with a slightly different anchor text signature so this push towards relevance and quality could not be more important or timely.