EMD Doorway Page Ranks #2?

[jorgensoncompanies]

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[RobertFisher]

Tamra,

This is one of those there is no real answer type questions. I have been running an agency for a while and still occasionally scratch my head when something that is thin as a razor for content, stuffed with keywords, etc. ranks well. Typically, as you get into highly competitive verticals, it is less and less prevalent. As to microsites, why they would rank with no content, no links, etc. it would really depend on the vertical IMO.

The more global answer is this: With a change in the algorithm, I think you have to understand that there are a lot of factors that weigh on one another. So, with the EMD update, the main site may have already had a bad link profile, some thin content or old content, etc. So, the weight of those negatives are already on the balance and then boom the next update (EMD in this case) tips the scale and you slide down or disappear.

I would think it would be possible that the microsites by not having the links are just rarely crawled (you can look in GWT) and by not really being deep sites, etc. have little to weigh on. Yes, I understand thin content, keyword stuffing etc. it should not be so, but I am throwing out some possibilities. I would suggest convincing them that there is little chance they will stay where they are and this might need to serve as a wakeup call.

Good luck, all the best,

Robert