Old and New Google Places Address Update or Create?

[greenhornet77]

Working on SEO for client who is at a new address. Luckily? there are no google reviews attached to the old addresses (there 2).

Should I try to update one of the old ones? Or should I just go ahead and create a new listing?

What are the pros and cons of each decision.

[MiriamEllis]

Hi Green Hornet,

There's very recent breaking news on this topic, actually. When you move to a new location, Google advises you to close the old listing and create a new one. However, historically, this caused a really bad problem of a yellow label reading 'this place has permanently closed' appearing on the listing, even if the business had actually just moved. Not good.

So, I was really happy over the weekend to discover that Google has altered the messaging to read 'this place has closed or relocated'. While not ideal, it's still a big improvement. There's a great discussion of this going on over at the Local Search Forum here:

http://localsearchforum.catalystemarketing.com/google-places-important-updates/867-yay-permanently-closed-moved-business-google-update.html

Definitely, give that a read through.