Using Google Blogger

[Pulsar]

Hi,

On my website I have a specific blog section, which like most people is linked to Wordpress.  I have been advised that to achieve better SEO its also a good idea to use Google Blogger, because it will link back to your website from Google.  Obviously we don't want to submit the same articles to Google blogger or else that would be duplicated, but is this something that could benefit and is anyone else doing this?

Thanks!

[kadesmith]

You are correct with your statement about not wanting to duplicate the article.  The question you should be asking yourself is not "What's in it for me?", but "What's in it for my user?"  If it makes sense to put your blog out on blogger for your customer base then do it.  If it doesn't, don't.

The question I have for you is are you hosting your wordpress blog within your site or is it hosted our on WP?  If it's hosted out on WP, I recommend that you bring it within your current site (i.e. www.currentsite.com/blog).  This way your customers don't leave your domain to read your blog posts.

[Pulsar]

Hi,

The blog is actually hosted within our site, as you rightly said this is so customers stay on the site. I'm looking at ways to increase my domain score through links from other websites so that is why I am considering this method, so its all about improving the website rank rather than user experience?

[kadesmith]

I'm guessing you've heard the famous line, "build quality content and it will build links for you".  If not, I hate that line as well because it's hard to get links as a brand new website.  However, that's the sad truth about the industry.  Quality user experience builds website rank.  Granted there are a few things you can do in the beginning.  I suggest looking at the directories here on SEOMoz for a few ideas of getting initial links.  http://www.seomoz.org/directories

Also focus on your on page optimization.  Don't cannibalize yourself trying to rank for the same keyword on every page.  Craft your site so it is user friendly and provides real information.

When it comes down to it, there is not a magic "wave your wand" formula that makes SEO easy.  There is a reason people are paid to do SEO.