Magento Multi Stores and seo

[anthonybriant]

Hello all, im not that clued on SEO and only know the basics so please bear with me! I've just had built 5 different furniture retail websites, all of which will be selling the same products, but all priced differently and all of the sites will have different content etc on each one (4 of the 5 websites are on a multi store system with one back end on magento). The only thing that the 5 sites will have in common is the names of the products in the titles but all the content in the text and prices etc will all be different on each site, including articles and blogs… How will this sit with google in terms of rankings on each site? I know a lot of other companies that do this already and they all have good rankings on each site for their chosen keywords, the only difference between my scenario and theirs is 4 of my sites on the same back end which is mainly the ones i am concerned about… Any thoughts?

thanks anthony

[AgentsofValue]

Hard to say - but I see the following potential issues:

• there's really not that much to say about a piece of furniture.  It would be hard enough to craft one really good sales page for a walnut sleigh bed, let alone, original and interesting pages about that product 5 times.  Eventually you're going to be creating thin content for the lower priority of those sites.

• product names usually end up being used for the title tag and the H1 tag of an ecommerce product page.  Given that you're products are being named the same across all 5 of the sites, and that they are all running in the same ecommerce software, that's going to leave a pretty clear footprint that the sites are all related.

• IF you're successful in this, you're going to be competing against yourself in the SEO rankings.  In that case, you'd probably want to consider about how the title tags and the page descriptions are going to look, stacked up against each other.

• given that the sites are hosted on a 'multi-store' system, they'll probably be hosted on the same IP address, which is something that all search engines use as a clue to find relationships between different sites.

Hope that helps!