Best way to host new product?

[Richard555]

Hi guys

We are launching a new product, the web pages are being built by a 3rd party and fall outside our current CMS.

We're considering either hosting it on 1) sub domain 2) folder within existing site (although will be tricky to implement) or 3) a different URL altogether.

What would you say is the best for SEO?

Many thanks in advance....

Nigel

[Host1]

I'm not 100% sure how google treats subdomains these days, but normally i would think it would be best to use a folder within existing site to be able to profit from existing SERP.