Jquery image - hidden text?

[IvieDigital]

I'm working on a site that has a jquery image rotation. Wondering if how the developer set it up is consider blackhat or spammy at all. The jquery has 3 images that rotate. Each image has text in it - which is then placed in a H1 or H2 tag behind the images. When viewing the site with images and javascript turned off it looks like the text is the same color as the background and not lined up nicely so that it is visible to anyone who has images and javascript turned off.

Let me know if this is a bad practice. If so, what is the best practice to handle this? If the text were another color and aligned neatly visible behind the image would it be safe? Should we just be using an image alt tag instead? What about losing the H1, H2 power then? Any other suggestions for improving the SEO for jquery image rotations where important text appears?

I can PM the site URL if you want to take a look.

Thanks in advance!

[OlegKorneitchouk]

You should be using alt tags, not H1 tags. You should only have one H1 tag per page that describes what the page is about (ideally containing the keyword you are trying to rank for). You probably shouldn't be putting any text behind images as this may be treated as cloaking. If you really want to keep the text behind the images, wrap it in the

<noscript>tags so that it is only visible when javascript is disabled.</p> <p>Other possible solutions is to overlay (caption style) images with your desired text in H2 tags.</p> <p>Cheers</p></noscript>