Press Releases Weekly

[TP_Marketing]

Hello,

I know this has been answered in the past but we have been doing press releases multiple times per week, and have been getting Great referrals, at the same time our link count is climbing. Can this have a negative effect on the overall site? Should we be doing these less often?

Thanks very much!!!

[Klarke]

Press releases really should be saved for content that is really newsworthy.   Does that happen for you every week?

I believe links that come directly from press release sites (such as PRWeb) and the sites that immediately republish them (such as news.yahoo.com) offer very little or no seo value.  The real value comes when a journalist, publisher or blogger notices your release decides to write about you or your product.

Also ...If you must do them weekly, I'd avoid including any targeted anchor text in the releases.

[TP_Marketing]

Would it be alright no use Broad anchor text in the PR's?  Since using the service ive seen a very good boost in site traffic.

[Klarke]

I would do no targeted anchor text, period.  Stick with naked urls and branded terms.

[TP_Marketing]

Can they hurt our organic position as we have been pushing them out mulitple times weekly. Can you show me an example of how you would setup the urls or branded terms?

Thanks so much!

[NakulGoyal]

Just use your links in those press releases like "Brand Name" linked to "http://www.example.com" and so on. You can also do plain links like http://www.example.com and so on. I hope this helps.

P.S. Any one kind of links, when you over do them, they become unnatural links. Specially when they become a higher percentage of your overall link profile.

[Klarke]

Anchor Text usage seems to be a strong factor in the first version of Penguin.  If you're using too many and the press releases get widely picked up, then yes, I'd say you are vulnerable to be being caught up with Penguin.

When I do press releases, I tend to link with Domain.com, www.domain.com or just "domain" ..when referencing the homepage.  For internal pages i use naked urls ..which are just links that use the URL as anchor text -> http://www.domain.com/internal-page.

[TP_Marketing]

They PR service recommended approx 1 link per 100 words to keep safe, Maybe we can slow down with the releases and do them only 1-2 times per week now.  The industry we are in shows, dates, games are always being announced.

[TP_Marketing]

What is the benefit of using naked urls? I have a paid account that Ive been using broad anchor text with, and a pre PR site that will only allow naked urls, that actually ranks pretty good in Bing, but not in Google.

Do you have a good site/source that I could use as a guideline while building my link profile?

Thanks

[Klarke]

That's what I'm saying.  Other than traffic, there's little or no SEO value in the links on these press release sites.  No sense trying to put keywords in there that have the potential to get your caught up in a Penguin filter.  The real SEO value comes when the press releases are picked up and written about.

[TP_Marketing]

Ok Got it, typically the main PR site will show for a few hours then disappear, They really stick when higer Page Rank site pick it up, but it is all the same content.

[TinaGammon]

I don't think it will hurt your rankings look at pr news sites most of them have tens of thousands of pr links however, I would try to diversify my back linking profile if I could. Possibly add some directory listings, social listings, and site links as well.

I would only use plain urls like "http://www.example.com"

[TP_Marketing]

Thank you, Ive been doing my best to diversify my backlinks, possibly looking at an seo firm to help out, workload is just too much, between articles, blogs, custom content social, backlinksyou need a small army.

If i use naked urls that way in all of my Press Releases, how will that help? Will it just help avoid the penguin update?

Thanks Tina!!

[TP_Marketing]

Sorry to bug you again, Is there a specific reason that you use naked urls is it just to avoid getting hit by google? If so using naked urls in press releases would not serve any seo purpose at all? Only using the traffic the PR generates itself to direct your traffic?

Thanks so much for your help today!