I need help to define which is the best friendly url structure

[matbennett]

I think I understand.  You actually don't want a search friendly url for this! The danger here is that you are going to create lots of URLs with essentially the same content. That will result in duplicate content problems, which could see you penalised.

Instead you want just a single version of that page indexed.

I would do something like :

http://www.vendasclarofixo.com.br/assine-por-telefone/fale-a-vontade?select=Aparelho

&

http://www.vendasclarofixo.com.br/assine-por-telefone/fale-a-vontade?select=Plano

I would then block search engines from indexing the different select values (there are several ways to do this - for instance in robots.txt or using a rel=canonical)

[LeonardoLima]

Hi,

I replied in the previous answer my real url structure, but 0-2 is any parameter that I need to my application this parameters I treat the application..
So for SEO is safe I pass all my parameters in the end of the URL? like anyurl/any/any/param-param-param-param ?

[GeorgeAndrews]

Can you send your parameters as POST data? I think this might be preferred if you do not want to index a URL with the parameters tacked onto the end.

[LeonardoLima]

Hi,

Now I'm worried, with the case "assine-por-telefone/fale-a-vontade" and "assine-por-telefone/huawei-2555" could generate duplicated content ? Because its the same form.. there is any way to avoid this?

Its interesting for me have the words "fale-a-vontade" and "huawei-2555" on my URL... so I need avoid be penalised... but I don´t know how...

[LeonardoLima]

yes, the option to post the information for this page can be considered, but it is not as simple as I have several options and would have to add several separate forms for each option

[matbennett]

It might be useful to have those terms in the URL of a page, but if those pages are duplicate then you could face penalties.

Each URL needs to point to a distinct page. If you are serving very similar pages with different URLs you will undoubtably run in to trouble.  The impact of such a penalty will often far outweigh the small benefit of an extra keyword in the URL

[LeonardoLima]

Resuming:

Is correct to do this:

http://www.vendasclarofixo.com.br/assine-por-telefone/fale-a-vontade/any_param1-any_param2-any_param3
http://www.vendasclarofixo.com.br/assine-por-telefone/alcatel-ot-208/any_param1-any_param2-any_param3

http://www.vendasclarofixo.com.br/assine-por-telefone"/>

[matbennett]

That sounds sensible, yes.

It might take a while for Google to take notice of the canonical. It can take a long time sometimes, but that approach does sound sensible.

[LeonardoLima]

I read on the web to avoid use "," or "_" to this is the reason that I separated my parameters in the final slash..

Is this true? That I need avoid "," or "_" on my url ? If I could use any of those characters my url would be like this:
www.vendasclarofixo.com.br/assine-por-telefone/huawei-2555,0-2
or
www.vendasclarofixo.com.br/assine-por-telefone/huawei-2555_0-2

what do you think?

[matbennett]

either of those is a legitimate URL. However I'd focus on the potential duplicate content issue first.

[LeonardoLima]

yes... this will be a big problem... but until now the fastest way to avoid is use the canonical tag...
this site is new, I published it yesterday this help´s something? rss

[Letty]

Hi, just a quick question for Visiblics, because I'm kind in a similar situation as Leonardo who has posted this question.

I'm about to change the complete URL structure of a website. In your comments you posted that the URL structure should always be meaningfull (I was always in this mindset). But one of the webinars of this year (july 2012) from Everett Sizemore

http://www.seomoz.org/webinars/ecommerce-seo-fix-and-avoid-common-issues

is actually saying a bit the opposite of what you suggesting. see video approx after 34 min.

He's is saying, take out of the Category and subcategory from the products URL's. Could you please give more insights why you still think keep the Category and subcategory in the URL?

ecommerce-seo-fix-and-avoid-common-issues