HTML5 Video - Rich Snippet Markup and Quality

[tomcraig86]

Hi guys,

We're trying to get Rich Snippets for videos on our pages. I feel comfortable-ish with getting this set up, but I have a few questions. I was wondering whether anyone had any experience with this?

1. Is there any additional markup to the <video>tag to get rich snippets</video>
2. How do you handle multiple qualities - i.e. HD?
3. Does the ogg and mp4 file need to be included?

Any help/links to articles would be really helpful.

Thanks!

[BlueprintMarketing]

there is a video site map that is generated by each of the 2 services not links below. When you make a video.

The ability for the video to display in higher resolution or HD or just regular low-resolution is determined by the quality of the video you upload. So shoot in high definition Google prefers it. I believe most are questions can easily be answered by going to the sites below however you do have to include the generated site map in the actual robot txt on your website. It will give you 56 times more power than a link not associated with the video. I believe Oculu has some fantastic prices and great SEO  I use wistia personally however you only get the 1st 3 videos for free and then a little bit more expensive it gets or a lot more than oculu which most of my clients end up using because it looks good and does everything needed.

http://wistia.com/

http://www.oculu.com/

http://www.reelseo.com/video/video-platforms/

I hope have been of help let me know of but if you need any more.

Sincerely,

Thomas von Zickell

[PhilNottingham]

Hey Tom,

This should be a relatively simple process for you.

Just ensure you aren't hiding the <video>tag behind a load of JavaScript and then reference the .mp4 version of the file in the <content_loc> element of your video sitemap, along side a thumbnail and other required metadata -http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472</content_loc></video>

However, in answer to your Q's, there are a couple of things you can do to make the rich snippets surefire

1. You should also add the videoObject schema mark up (http://schema.org/VideoObject) before the <video>tag  <div< span="">itemprop="video" itemscope itemtype="http://schema.org/VideoObject"></div<></video>
2. If you're delivering both videos through the same player, i basically wouldn't worry about it and would just mark everything up to match the default (i assume) HD settings. Otherwise, i'd mark the two different versions as different schema.org videoObject's, using videoQuality and videoFrameSize to differentiate one as HD and one as SD. In your video sitemap, you should then include both videos under the same URL.
3. Google claim they don't currently crawl Theora files. While this will certainly change going forward, i would for now just include the MP4 file in the video sitemap. What you include in the actual HTML probably wont matter, but safest bet will be to have the MP4 referenced.

Hope that's useful!

Phil