Seo for mobile and apps

[StreetwiseReports]

I have a client with a website who's URL is a very common name (most people say this phrase daily). My questions are:

1. How would you best SEO for this site given the common nature of their URL

2. They want to move to mobile and are wondering if their mobile site needs different SEO then their main page

3. Is there a way to SEO apps?

[OlegKorneitchouk]

1. Same way you would SEO any other site. Why do you feel it there may be different techniques involved?

2. I highly recommend you read https://developers.google.com/webmasters/smartphone-sites/ - In addition, I would consider the difference in PC v mobile website users - what are they searching for? Mobile users should be given immediate access to the most trafficked pages and phone/contact info.

3. Check out http://searchengineland.com/5-seo-tips-to-get-mobile-apps-ranked-in-serps-104595 for tips on how to have your app page rank higher in serps. If you are referring to having your app higher in Google Play/ iTunes - use your main keyword in your title and within the product description. Test different searches to see where your app appears and adjust the app info until you are satisfied with the results. I believe ratings also play a big part (apps are not my forte).