Seo work for video production

[Ant71]

Hi all,

I'm about to start helping a friend who owns a video production company here in the UK. Currently he has a website with no real links.For "video production" / "video production companies" a lot of the top organic results have high number of links and according to the seomoz difficulty tool its coming in as hightly competitive 55%.

Looking at the competitors there are lots of links to directories. Rather than taking this approach, do you think links to youtube for help videos, guest blogging, etc would be a more valuable strategy. He's never going to compete on linking root domains.

Any help is appreciated.

[KevinBudzynski]

Yes, with blended search results a video for a competitive keyword is a bit easier to rank for. Specifically, any useful videos that you can use for link bait. Helpful videos are often overlooked, but IMHO have a high roi when it comes to other strategies. Guest blogging works great as well, but would prioritize videos higher.