Could you give me some advice to be ranked first

[guidoboem]

hi everyone,

i need some advice; i'm trying to get first in the organic result for the keyword "poltrona frau brescia" in google italy, i list below the latest action i've been taken on my site ( http://poltronafraubrescia.zenucchi.it

• i've just added the site into some directories
• i've just recived some inbound link from a few sites with the anchor text "poltrona frau brescia"
• i wrote some press release that links to the site
• i created a google plus profile
• i created a google places profile linked to the google plus too

actually i don't see the page authority going up but the authority is the same as the domain in wich the site is located.

my goal is to rank first, now the first position is owned by a site with no autorithy but with the exact keyword matching in the domain.

please gays give me some advice to get concrete results, only just a couple of things to follow...

it seems a little bit strage for you but i'm having some troubles with this aim....

thanks a lot,

Guido

[Adam.Whittles]

Hi Guido,

Firstly I would perhaps look at changing from a subdomain to a subfolder e.g. http://www.zenucchi.it/poltronafraubrescia or http://www.zenucchi.it/poltrona-frau-brescia

There are, of course, certain situations where a subdomain is more appropriate but in your case I believe a subfolder would be more appropriate. You will find that the subfolder will benefit from the added authority of your domain whereas the current subdomain configuration means that you are losing valuable authority here.

I would also advise on having a good mix of brand anchor links as well as commercial i.e. have anchors containing Zenucchi or http://www.zenucchi.it as well as poltrona frau brescia.

Another thing I would look at improving is your on-page optimization. There are quite a few things you could improve so won't go through everything but I notice you don't have the key term 'poltrona frau brescia' in a h1 tag, maybe consider doing this.

Hope this helps.