SEO For Personalized Content Pages

[Clickthroo]

Hi,

We are building a site that has content that personalizes based each visitor. This is being done to serve the most relevant content for conversion purposes and NOT for SEO purposes.

So, there are many diferent versions of each page based on the visitor's location, device, browser, keyword-used, traffic source, etc.

Obviously, we don't want this to appear like cloaking (it is genuine content personalization) and wondered how Google would view this?

What is the safeguard for protecting the website from potential penalties?

Any help would be greatly appreciated!

Thanks in advance.

[William.Lau]

If the general search query matches what is on the page it should be fine. A lot of people tailor pages to location or technology based, just think of mobile versions of sites.

Only you would know are you trying to manipulate the engine? If not then all is well and you will not get penalized.