Rank page1 but not getting any clicks !!

[MalcolmGibb]

Even if a keyword has 1300 exact match search volume research shows that you will likely only get around 37% of that through click throughs in an ideal situation.

This also fluctuates based on your title and meta description. Think how many times you've searched for something and skipped the first result because it didn't seem relevant or appealing to your search.

Check your meta title and description, is it in line with what others are using in that SERP?

[Cornel_Ilea]

Hi Malcolm,

You are right and the second position gets only ~12%.

Than means less than 160 visits a month.

Cornel

[bradkrussell]

We recently rewrote all of our meta descriptions and noticed on avg a 20% jump in conversions. Remember - great meta tags and page titles will dramatically increase CTR from SERPs. I recommend you revisit these and see if they are compelling enough for visitors to go to your site.

Focus on:

1. What you offer
2. Why choose your site over others (your competitive advantage)
3. Specific product/site features
4. How to contact you (e.g. if you are trying to get people to call you for a quote - offer your phone number in the meta description perhaps - not applicable for all sites)
5. Meaningful, easy to read language that isn't pumped full of keywords like past years

[Jorenr]

Yes the keyword is only for London/UK.  I will do your recommendations. Thanks for the advice !

[Jorenr]

Hi Cornel, I havent been checking webmaster tool. So thanks for the advice now I see There are 400 impressions in 15 days (since the site has been on the first page) . So people see it but dont click it . And I ve realized that my meta descrpition is not looking relavant. Even I dont click Changed it today. Hope to get some clicks!

[Jorenr]

Thats a great idea too. I ve been thinking about it. Google keyword tool is not very relaible. Thanks for the advice.

[Jorenr]

I am in position #2 but there are 3 google ads before me. So I am in position 5. And the other sites are all relevant , similar business. So I am sure its a right keyword.

''''''compare your meta description to the number 1. People might just be looking at you and thinking you are providing somethign else.''''''

This is the problem ! I ve changed the description. Hope to get some result !

Thanks for the advice !

[Jorenr]

Thats the problem Malcolm ! Meta description wasnt relevant at all. I ve changed it , looking to get result now. Thanks for the advice!!!  Much appreciated !

[Jorenr]

Thanks Brad, I ve realized that my meta description is not relevant at all. Changed it. Looking to get some good results!

[Cornel_Ilea]

Hi Jorenr,

One last thing: this will help you increase your CTR:

http://www.seomoz.org/ugc/how-to-get-more-clicks-with-low-rankings

http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study

I've tested it and it doubled my CTR.

Cornel