Ranking

[seo.academy]

Why is comunicatedepresa.net ranking better than comunicatedepresa.ro for the term "comunicate de presa"

Absolutely ALL the factors (links, domains linking, authority, onpage etc) seem to say that comunicatedepresa.ro should have ranked better.

[RyanKent]

Which search engine are you using?

[seo.academy]

google (google.ro)

[RyanKent]

A brief analysis of the two sites results in Google.ro for the term "comunicate de presa" shows:

• both sites benefit equally from an exact match domain

• both sites titles are identically formatted with the search term first followed by four additional terms

• the .ro result has superior pa/da of 59/52 vs the .net site 38/35 showing in favor of the .ro site

• the .ro site has 306 links on the result page vs 130 links on the .net site. At this quick glance, it appears the .net site does a much better job of managing it's internal link juice

• the .ro site used header and alt tags appropriately to provide support of the key phrase, whereas the .net site did not

I can't read Romanian so I was unable to check for cannibalization or other issues.

Based on the visible factors, I agree the .ro site appears stronger. There are many factors which Google has visibility to which we do not. A few examples are:

1. What are the site's metrics such as bounce rate?

2. The quality of the links. PA/DA are based on "pure" analysis of the linking page's value and number of links on a page. Google makes adjustments for where links appear (i.e. footer vs in content), various penalties which may affect linking sites, etc. Google may also offer more weight to links from specific sources.

3. Other signals. There are tons of ways Google can read signals to help determine a site's legitimacy. Business records related to the site (trademarks, licenses, etc), physical address listings, Google Places listing, etc. Google may be valuing unknown sources of information and adjusting ranking accordingly.

I know this situation is frustrating and I have seen it before. My first suggestion would be to adjust what you can control, your internal linking. Next, examine your competitor's back links to see what links they have earned and you do not have.

[seo.academy]

• the .ro site has 306 links on the result page vs 130 links on the .net site. At this quick glance, it appears the .net site does a much better job of managing it's internal link juice

If we have more links than them to the page how cand we have less internal link juice? (by linking to other pages the the wan in cause and splitting the page rank?...this does not explain the diference since the domain authoriy of the .ro page is higher)

[RyanKent]

I brought up the number of internal links on a page to share an example of an area I noticed where the .net site was better optimized from a SEO perspective.

I agree with you the .ro site has higher DA.

If we have more links than them to the page how cand we have less internal link juice?

You control the flow of link juice throughout your site. Ideally you want to direct the flow of link juice to your more important pages. This direction happens by choosing which pages to link to and where the links appear. I was only on your site for about 2 minutes, but in that time it seemed as if you were trying to link to too many pages rather then selectively linking to the more important pages. If you perform some analytics on your site, it is highly likely you will mind a majority of those 300+ links are simply not used. I would recommend you remove any unused links to better manage your internal link value.

[seo.academy]

I understand what you are saying but, why did you assume that the ammount of link juice that goes on the .net homepage is greater than the amount of linkjuice on .ro homepage? (did you have a tool for that or is it just an assumption?).

i know that page rank is just a raw indicator but the .ro page has pr 7 and the .net page has pr 3

thanx for the reply btw.

[RyanKent]

My statement was "the .ro site has 306 links on the result page vs 130 links on the .net site. At this quick glance, it appears the .net site does a much better job of managing it's internal link juice".

The site is in Romanian and I can't read the language. I brought up the topic as it is an area which I would suggest investigating. If you feel the matter is not important, feel free to disregard that advice.

[seo.academy]

no, it's very important, i just thought that you had a tool to mesure link juice to a page (other than pr or authority).

Thanks for the answer