Diversified Link Profile?

[TP_Marketing]

Hello,,

I was wondering what type of ratio I should follow when building links to a page on my site? Broad, Exact, Phrase, Image? Is there a percentage I should shoot for? When you build links do you generally  setup an excel spread sheet and watch to see what sticks using the seomoz link too?

Last question, When I am building links, should the anchor text in the content Im publishing be a keyword I am trying to rank for in a search? Typically I try to rank for only 2-3 words per page.  Sorry for all the questions, any help would be appreciated! I have a competitor that is spamming to death with Press Releases quite often, and the are bouncing ahead of us with Very Low Page Authority.

Thank You!!

[Joe_Nickdow]

Generally when I link build I try to make it as natural a link profile as possible. I have never found that images have been a great source of links for most websites except real estate.

I try to vary my anchor text so its not all 'widget 1', you need to have some variety including just regular www.widget.com links and stuff like 'this site'.

About the anchor text being what you want to rank for, the answer is yes. However I usually try to only rank for one main word a page and whatever else happens is a bonus. I find it looks a little spammy if I try to do more.

Check this out.

http://www.seomoz.org/blog/anchor-text-distribution-avoiding-over-optimization