Analytics

[GrouchyKids]

I'm no analytics expert, does anyone know about the following:

Looking at "Frequency & Recency" Google analytics seems to indicate that 30 visitors have been to the site 101 - 200 times in a month.

This cannot be right any ideas of what could be causing this?

Looking at "Engagement" it seems that 53% of visitors are on our site for less than 10 seconds.Perhaps this is right, in which case, any ideas of how to understand whats causing this?Thanks in advance.Justin

[eyepaq]

Hi Justin,

Looking at "Engagement" it seems that 53% of visitors are on our site for less than 10 seconds.

Perhaps this is right, in which case, any ideas of how to understand whats causing this?

** You need to build a list with the pages that are recording low time on page and dealw ith those. By deal with those I mean: improve them if possibile, delete them if needed (if based on the time spent and the information that is on those pages you decide that it dose't bring any value to your users vs your website in general.

However you need to also take in consideration: exit rate of those pages. If the exit rate is not high then those pages are gateways to other pages from your site and you don't have to touch them.

Another thing to look for is how people are landing on those pages - are those landing pages for organic traffic ? If so it could mean you are ranking with them for some keywords that are not really correlated with what's on the page.

In order to see the metrics go to Google Analytics -> content -> site content -> all pages. Then order them based on Average Time on page. (click twice on it so you will have the small values first).

You also need to sort those numbers based on source. For example most of the traffic from stumble upon is less then 10 seconds - and that dosen't mean your site is bad .. people are just seeing sites as a next next sessions.

You will need to review everything in detail so you won't take decisions only based on a few factors that are not painting the entire image.

Hope it helps.

[GrouchyKids]

Thanks for your help eyepaq

[KeriMorgret]

Do you have your own IP filtered out of your analytics? Could it be visitors from your office or your web development firm that are making that many visits?

[GrouchyKids]

Apparently so, but good point all the same...