How do you build authority for your website ? (after Penguin update)

[Jay_Mistry]

Hi,

I was just watching one of the whiteboard Friday videos about the Penguin

http://www.seomoz.org/blog/the-penguin-update-whiteboard-friday

In the video he mentions building authority into your website,

My question is how do you build authority ?

Is it all about content?

Adding quality content to your site on a regular basis or is there anything else we can do to build authority?

Regards

Jay

[Matt-Williamson]

Hi Jay,

You need to add quality content but make sure that this content receives exposure through channels such as social media. To add authority to your site you need to build your link profile up, but you must be very careful when doing this in a post penguin world as link profiles are under more scrutiny than ever. Make sure you focus on quality over quantity and definitely be careful you don't build too many links that have exact match anchor text. You need to focus on drawing people to your site and wanting to read your content to become an authority. I would really work hard at building a strong following on social media channels and I would work hard at building relationships and interaction between you and social influencers/authorities related to your niche. Once you establish such relationships you can then expose them to your content and then this will help gain exposure for your content, as they will hopefully talk about your content, starting discussions related to it and also making their followers aware of it through retweets for example. This will lead to people more people linking to your content and in turn increasing your sites authority.

N.B I also think creating a blog for your site and encouraging guest posts from relevant social influencers is a great way to build links and authority for your site as they bring an audience/following with them.

Hope this helps give you some ideas for building your sites authority. I would suggest looking at link building Q&As for more excellent ideas from the community. You might also like to consider content curation...