SEOmoz Report: Competitive Domain Analysis

[RBA]

Hi there,

According to SEOmoz Dashboard's Competitive Domain Analysis, the 'Total Links' for our domain shot up (more than quatripled) in the last few weeks.

We haven't really done much link building in over 6 months so not sure how to explain this.  Did SEOmoz make updates to their bots?  Could it be that the bots are finding all these links only now?

We've been using SEOmoz reporting for almost a year now, and I've never seen this before.

Some insight / explanation for this would be great.

Thanks in advance,
Gemma

[BennyR]

Could it have anything to do with Google's Penguin update?? Perhaps the links were previously considered not valid??

[AlanBleiweiss]

The Moz team has been working to continually index and catalog more links all the time.  It's very likely this is just a case where they have more links in the system.  (They went from 60 billion URLs up to a whopping 150 billion URLs in just the past update alone, that took place a couple weeks ago).