Adding another keyword phrase to home page.

[Boodreaux]

I finally reached the #1 ranking for my websites main keyword phrase.

There are two more equally good keyword phrases that have my main two keywords plus one additional page.  Can I shoot for both of those or should I limit it to just adding one more keyword phrase for a max of two?

For Example. I rank #1 for Horse Buggies (our domain is the main two keywords)

(Example) The other two equally good phrases with a little more traffic are Horse Large Buggies (I rank #29)and Horse Giant  Buggies. (#46)

What is the best way to start ranking for those terms....without saturating or cannabolizing my current terms?  We are about to change the URL's on some of our pages...so maybe I could add Large and Giant to the URL.

Any suggestions?  I sure would like to capture the other two keyword phrases.

#1 URL additions? ( I think this would just rank me higher for the new pages)

#2 Would getting new links with those two new keyword phrases in the alt text help or is that black hat?

#3 Adding more of those keyword phrases to my home page?

Thank you,

Boo

[BenFox]

Hi Boo,

Adding the additional phrases into the text and title tags of the page that is currently ranking #1 could help. So long as you do it in a natural way then there shouldn't be a problem. My rule of thumb is that if it sounds stupid when you read it aloud, then you've over done it.

If you add something into the URL you should be aware that you're effectively creating a new page so you need to weigh up the benefits  of doing this for a page which already ranks well for a relevant term -horse buggies in this case.

It's fine to build links with the anchor text of the new terms (so long as it's white hat link building of course).

If the market for large and giant horse buggies is large enough to warrant a page that lists exclusively those products then that's personally the avenue I'd go down - create a new page which is tailored to help people looking especially for large and giant horse buggies.

Let me know if that didn't make any sense at all - I got disrupted part way through writing.

[PracticeFusion]

Hi Boo,

First of all, congrats on getting that number one ranking!

Now, onto your question...

I would suggest creating another page targeted specifically to large and giant horse buggies. I'm sure that you could create a targeted and awesome page for these keywords that would really benefit folks looking for larger buggies.

My guess is that if you try to target these phrases on your homepage that you'll just be doing too much. It won't look great to users, it will be hard to send enough signals to the search engines (that's a lot of keywords to use), and that's a lot of different anchor text to get for one page.

To use a more modern example, if I had a site selling cars, then I would target the keyword "cars" with one page (I haven't actually done the research) and would target the keyword "suv" with another since folks doing those searches are looking for two very different things.

Hope this helps!

Phil

[Boodreaux]

Yea...but all the three keyword phrases in my case really mean the exact same thing and will attract the exact same audience.  They are synonyms.

A better example I should have used is:(probably still not the best)

So if I ranked #1 for Car Dealers and wanted to add the following that had equal traffic.

Car Auto Dealers

Car Vehicle Dealers

Could I add those two terms to the same page?