Why was there a big drop in a lot of my rankings today
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I just checked my campaign and ALL of my Google ranks have drop by 2-40 spots for the 10 keywords I track. I know this is always a tough question to field, but what could cause should a drop across the board? ...a penalty? ...a late Google April Fools joke?

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Hey Terry,
I would check the analytics if I was you, there has been two quite big updates in the last few days. Maybe you have been hit by one of them.
Gr.,
Istvan
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Yes, I wondered if that were the case. Been noticing a minor shift in a lot of my sites.
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Try to check the amount of traffic that came from the keywords in Google Analytics. If there has been a huge change near 19th the April then more than possible you have been hit by Google Panda 3.5 if it was near(after) 24th then it will be Google Penguin.
Btw: do not forget that these were the updates, but if you have done a major change on the site, then it can come from that too.
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Yup, the drop started on the 24th. Darn you Penguins!
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Is your site anything likes these examples,(Penguin) http://googlewebmastercentral.blogspot.com.au/2012/04/another-step-to-reward-high-quality.html
Then fix it up and youy should see something of a return
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Seek out what could have caused it. And try to resolve it as soon as possible.

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my site is http://thestockmarketwatch.com/ I'm sure I have some areas where some keywords repeat a lot, but nothing blatant.
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Hi Terry,
you are not alone... we are also affected:
http://www.seomoz.org/q/lost-50-google-traffic-in-one-day-panic
Best wishes,
Georg.
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Hi Georg,
I'm about to start making t-shirts, "Kill the Penguin"

Terry
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Instead I would invest in resolving the issue

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I would buy one 
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Careful, there might be people around from the Green Peace Organization

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lol, good point. : adds fine print 'no real penguin harmed while making this t-shirt' :
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Ok this way send one to Romania

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