Internal Link Building

[sansonj]

How important is internal link building? What is the right way of doing it, and what is the wrong way of doing it?

[AlanMosley]

First understand how link juice flows.

Decide what pages you want to rank for what keywords, so you can use your link text wisely.

Here is a simple explaination of page rank

http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank