A longer vanity URL vs an abbreviated URL if keywords are not included in either which is better for SEO? The URL's in question "WhiteGloveInternational.com" vs "WGIVIP.com"

[entourage212]

Please provide some explanation as to why... either way.

[jjgonza]

Just my opinion, Although "WhiteGloveInternational.com" is bordering a bit on the lengthy side It still seems to roll off the tongue quite nicely and it is easy to remember. Personally like it.

It seems like  whiteglolveinternational.com is established, if that is true I would certainly stay with that URL. But if your intent is to create a new URL  I would do the following.

1-Keep your URL at fifteen letters or less

2-Include key words in the URL that are relevant to your site.

3- Avoid hyphens, dashes, etc.

4- Make sure the URL is easy to remember and makes sense to  the user and the bots.

Unless WGIVIP.com has the potential to become the next zappos, or google I would avoid it.

That would be my advice.

Best of luck.