How can I convince my clients with smaller budgets to invest in Link Building?

[SEOAndy]

Hi All,

Basically over the last few months I have been working for a company that is mainly a dev house but are looking to expand their SEO clients further. At the moment because of the only recent focus on SEO we have a lot of clients who only pay for monthly reports, on page optimisation and some PPC.

My question is, how can I show the clients that investing in Link Building is probably the next step and something they need to do if they wish to further progress their SEO campaign. I have written up a link building proposal to show them the advantages of Link Building, but any other ideas would be very much appreciated.

Thanks,

[EGOL]

Just a couple of questions....

What work have you done with these clients to understand their business and determine where their products and services should be visible in search? Perhaps they need a marketing plan before linkbuilding?

Also, for each query where they hope to be visible they will need a page of attractive, informative, and compelling content.  Perhaps they need content development so that each built link will hit a page that effectively promotes their business?

The above might be part of the linkbuilding proposal.  It will help educate them and identify the targets and content needed for the linkbuilding to be successful.