Text Link vs image link?

[SamCUK]

Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?

[Vahe.Arabian]

Hi Samuel,

Text links will definently pass more link juice than an image due to the fact that crawlers can better read the html text than alt attribute from an image, as it is more difficult to parse.

Also in my experience I have found people linking to the site using an image really do not put an alt attribute

Hope this helps,

Vahe

[AndySolo]

Via Wikipedia:

"Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency was, more often than not, to hyperlink words relevant to the landing page."

So, you'll want to use text links (Anchor Links) as your source for linking.

[bradkrussell]

Text links pass far more link juice than image links.

Having said that, remember you want a 'natural' linking profile - so don't be afraid to add a few image links here and there (just make the majority of them text based).