Optimizing Dynamic landing pages in specific Geo-Locations

[Yanez]

I have a website that has a a dynamic URl for individual dealer landing pages - this works based on the geo-location tool on the site. When a user comes it it will recognize their location based on IP address then present the appropriate content based on zip code logic.

Example URL: http://www.3mwater.com/?___store=dealer

Example URL: http://www.3mwater.com/dealer/

Question: How can I best optimize each individual page for each individual dealer when the URL stays static regardless of dealer?

Thank you!

[MiriamEllis]

Hi Yanez,

I have some concerns about the dynamic scenario and how it relates to Local Search. I actually spoke about this with Darren Shaw of WhiteSpark and he gave me permission to quote him on this:

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If set up properly, I think it can be fine for the search engines:
BAD: domain.com/locations.php > detects IP and loads the location info into the page.

OK: domain.com/locations.php > detects IP and 301 redirects to the correct location page like /denver.php. It's ok, as long as there is a crawlable list of all location pages on the site.

BEST: domain.com/locations.php > detects googlebot, and if not googlebot, detects IP and 301 redirects to the correct location page like /denver.php. It's ok, as long as there is a crawlable list of all location pages on the site. This could be called cloaking, but it's actually not a concern to the engines. There are tons of examples of sites using cloaking for good, not evil, and Google is fine with it. Google has no problem with cloaking when it benefits the user and isn't used to serve different content to the engines that a user would never see.

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Hope this helps!

Miriam