Value of a link from very large profile site

[Impact-201555]

Barry

But wouldnt having more KW help with longer tail and other combinations of the KW's?

Or would having more KW dilute the juice for the primary KW?

I just want to understand this right before giving them the final decision

Thanks for your help

[StalkerB]

A link with "KWA KWB" pointing to a page trying to rank for KWA is not going to be as strong as if it was just a link with 'KWA' as "KWA KWB" is effectively saying the page is about 'KWA+KWB' (if you appreciate the difference).

If KWA was 'monitors' and KWB was 'keyboards' then a link with "KWA KWB" would be a signal that the page was about "monitor keyboards", not either monitors or keyboards.

So if the page was trying to rank for both KWA and KWB you would almost certainly have to build links with just 'KWA' or 'KWB' anchor text in order to attain high rankings on either.

While you need a more robust selection of anchor text in your general link profile, it would be advisable to use the power of this link with an exact match anchor link for just one of your keywords.