301 Redirect & re-use

[uwaim2012]

I have an old site which is being moved to a new tld due to re-branding. I understand I would do a series of 301 redirects from the pages of the old site to capture the authority and move to the new site. However, at some point in the future (probably 1-2 years) we may want to re-use the old site again for a different brand (it has a good brand, just not for what we're going after).

Question is - can a redirected site be re-used at some point in the future? And if so, which site would new authority (links, etc.) go to?

[JoshPugh]

Hi uwaim2012,

You can certainly re-use the old domain, just by removing the 301.

When you add a 301, you pass the link juice over to the new domain and this will continue as long as the 301 is there.

Technically therefore Google will pass over that old domain and slowly forget about it completely. When you remove the 301, you will have to reindex that domain. Any links that are still pointing the old domain will begin to give the juice back to it, and it will basically be building from scratch again.

It's still worth it though if this won't be happening for a year or two because the passing of juice is always worth it.

[mediabase]

Yes we can re-use any redirected domain , by simply removing 301 page redirect code from .htaccess. And yes when you do remove it you will need to get the domain indexed again in Google.The new authority might go back to the old site.