Facebook Likes

[waynekolenchuk]

I see major companies now conducting TV advertising advising viewers they will donate money to worthy causes every time they are "liked" on Facebook.

If Facebook likes carry  some or all the weight of a link, doesn't this amount to buying links, and how will search engines deal with this?

[Francisco_Meza]

I don't look at that as paying for links, although I see what you mean. As far as I know, "Likes" are not part of the ranking factor. But it is more likely that someone who "likes" or "Shares" your info may link to you.Rand wrote a post on this in Ranking Factors.

[waynekolenchuk]

Interesting. I was under the impression that a "like" now counted for at least some of the value of a link. Not true?