Do sub-categories and categories behave similarly in WordPress?

[5225Marketing]

Hi,

I'm aware of the SEO benefit in category pages and would like to implement them on my (client's) site.

Unfortunately, the developer set up the blog where there is one parent category called 'blog' and the rest of the categories are sub-categories, underneath the parent. While it seems like an easy fix, he claims that it's not because of some programmer jargon I can't understand.

So my question is, can subcategories offer same or similar value as categories, or do I go head to head with this charming guy?

[SEO02]

Hi Chavi,

I would say avoid having deep nesting of subdirectories like ".../dir1/dir2/dir3/dir4/dir5/dir6/page.html". Deeply nested subcategory will not have any impact on SEO.

If it is not possible to change the structure of your site then i would recommend you the following:

-Get a good internal linking structure

-Submit your site map to google

-Fix broken links

-Target low and medium competition keywords

Also, get back links for your internal pages (deep linking)