Specialized on a Niche.

[stakouman]

Here is a question,
if i have a keyword that have over 150.000 searches/Month and the competitors are very low, but if i give the keyword on google search, the site that are listed at top 10 have a Page Rank from 2 to 5, or even 8.
How can i know if the Page Rank from this sites, have to do with the keyword i wont to optimized? Does the Page Rank have effect to the top 10 Ranking, even if this sites are not specially optimized for this keyword.
A example:
www.amazon.de has a PR 8, they sell Books. If i wont to Optimized for a specially book Category, do i can compare to the amazon? or because the Central Page has a PR8, it does have effect on all the under-sites by Amazon, and it will be to difficult to Optimized for this? even if the Searches for the special category are a lot and google keyword says the competitors are low?

How can i see if the PR has to do with the keyword, or the site just have this kind of PR without being specialized for the keyword i look after?

thanks for all
stavros

[Andy.Drinkwater]

Quite simply PR does not affect your position in the SERP's. One of my sites is a PR1 but is just under Wikipedia for one particular well contended phrase and above sites that are a PR 3 or 4.

Content and good organic links are your friend

Regards,

Andy

[stakouman]

And how can i found out if the site has the keyword i looking for Optimized????

[Dan-Petrovic]

Stavros, PageRank can indeed hint at site's strength - many authoritative sites exhibit very high PageRank values and going up against them may be silly in some cases. However it's a workable situation...

If you see a site with PageRank 10 in the results yet their site lacks the phrase you're targeting in essential places such as title tag, content and inbound links (as part of anchor text) it may in fact be possible to beat them.

Basically relevance will beat authority. That's why Microsoft doesn't rank well for "Men's Shoes" despite their high PR.

Also PageRank is a raw importance value assigned to each individual page not to a phrase or other factors and is transmitted through links. One page gives other page it's PageRank by linking to it.

Hope this answers your question.