Domain vs. page authority?

[daxvirgo]

hey

i've been told that page auth is more important than domain authrity on open site..

why is that?

[RobertFisher]

When ranking for keywords, remember that SERPs are for pages and not for sites. So, if you had a site with a DA of 50 and a page with a PA of 1 (new page for example) and the keyword was widget, you will be ranked against other widget pages. So, someone with a PA of 27 and a DA of 27 versus someone with a PA of 1 and a DA of 50, the higher PA will rank ahead all other things being equal.

Also, when you get a link from a site, juice you get is based on the PA and not the DA. So if there are 3 links from a page with a PA of 30 you will get roughly 10 for each link. (Even if the DA is 98).

Hope this helps

[daxvirgo]

thanks for the answer...

i take it that means backlinking to specific pages ie. domain.com/widget is better than getting links to the main domain?

[RobertFisher]

Yes, unless your desire is to have the home page rank higher. Typically a link to a domain is to the home page.