Do you use your own Blog networks?

[DavidKonigsberg]

Do you use a network of sites you own for links to your clients in your seo efforts? I see so many seo companies doing this from such junk sites with all their clients in the blog roll, it seems totally crazy. It seems this stuff works do any of you do this if so how do you keep it white hat?

[3States]

Boy you have to be careful with that approach. I've seen it done successfully but the amount of work it takes to do it right is outrageous.

I do keep a list of link building contacts around to do the same sort of thing. If you can build a solid relationship with blog owners, many will eventually just give you the wordpress login and let you publish on your own. If you deliver really solid content as guest posts, a see bloggers open up to more guest posts often. At this point, I'm pretty confident I could get a hundred or so links up no problem using these contacts. I guess this is how I make the same sort of approach white-hat.

In the end, if you're constructing a link network for your own clients, it's far too easy to make a mistake. Maybe too many of the same sites are on the same host, or even use the same Adwords login. Google can pretty easily tell if the same person has involvement in a large number of sites linking to one site. If they catch on, you're pretty likely to get a penalty.

Mike