Meta descriptions and conversion rates

[vibelingo]

Hi,

does there exist any good data on the correlation between the meta description and having the same text in the body text (as pre-ample in bold, for instance) and conversion rates?

[onlinemediadirect]

I personally feel using the same text as the body would be lazy. It doesn't take long to come up with some unique content for descriptions and I feel it would be a nice move.

I have noticed a lot of companies including Telephone numbers within descriptions but have not tested this yet so that might be a nice idea for you.