Tons of Long-Tail Conversion Terms -- What Should We Do?

[momo3]

A friend of mine runs a website that recently got hit with Penguin.

His site now longer has authority.

But he does have a long list of very similar longtail phrases.

Example:

• Dog Food for Cheap
• Cheap Dog Food
• Organic Dog Food
• Home Made Dog Food
• Dog Chow
• Organic Dog Chow

Basically, these are all about the same thing.

But, he'd love to write content that has the exact longtail phrase in the title.. but not over-stuff it.

He feels that if he puts it on the same site, it might look too spammy in G's eyes.  But how would one go about doing it?

I realize he should "Theme" this info -- but what does that really mean? Its all kind of the same theme.. IS there a way to do it in wordpress with categories? Please -- we'd love your help.

We are also curious about how to run ANY site in the post-penguin world without adding redundant content.

[Francisco_Meza]

What Rand talk about this here: http://www.seomoz.org/blog/whiteboard-on-googles-penguin-update

Also, Penguin isn't really a penalty. Panda seems more of a penalty. Penguin is more of "you're trying to game the algorithm" and you have those characteristics on your site (or offsite)