SERPs changing on an hourly basis

[Bush_JSM]

Hi Mozzers,

Can anyone help me please. I have a client that is ranking in position 2 for his major keyword in G.co.uk.

He's been moving up but over the last 7 - 10 days he's moved down, then back up and around and around the front page which we all know can happen.

The thing is - this is changing through the day 4 or 5 times in some cases. I've checked when the first page of the SERPs have been indexed via the cached button and normally Google hasn't crawled the competition or my guys site on the given day the changes happen, yet he's been 2, 5 and 7 and back to 2 in about 3 hours.

Are these social signals do you think? whats going on - any ideas?

Cheers

Bush

[RyanKent]

What is the keyword involved?

[Bush_JSM]

Hi Ryan,

I checked with the client and they would prefer we don't say  -sorry.

They are a provider of web hosting services so the keyword is not effected by any QDF algo or anything like that.

I just keep seeing the SERPs flip around which is very strange

thanks

Gareth

[EGOL]

I am seeing a lot of shuffle too - for the past couple of weeks.

[Bush_JSM]

Hi Egol,

Its very strange - I expect this with news related stories but I've not seen it for terms related to service or products that don't trigger QDF.

Maybe G has changed the way they are indexing content ie more regular but not displaying the details in cache? I've checked for social signals for the competition and they are non existent.

Very strange

bush

[EGOL]

I don't know the frequency because I am only checking SERPs about once per day... but I do see a lot of shuffle in product and product category SERPs - especially in positions #4 through #20.

Perhaps we are seeing "experimental SERPs".... google runs lots of experiments.

.... or, maybe twitter or FB mentions are hitting these SERPs?