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    Changing URL Structure

    Intermediate & Advanced SEO
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    • de4e
      de4e last edited by

      You should create 301 redirects for all old pages. By the way you can use "Mod rewrite" module for Apache.

      If it's hard to determine rules, you can redirect object pages to new category page, but of course it is less efficiency way.

      1 Reply Last reply Reply Quote 0
      • stevecounsell
        stevecounsell last edited by

        Hi,

        Presumably you'll be getting "404 errors" as you migrate / remove the old pages. My view is that you'll need to carefully construct a 301 redirect in a .htaccess file.

        This may be a real bind if there is no real pattern to your old structure that you could "translate" to the new URLs.

        I'm not good on redirecting using GREP so maybe someone else here could advise. Could you post some URL examples (old => New)

        Steve

        NeilTompkins 1 Reply Last reply Reply Quote 0
        • NeilTompkins
          NeilTompkins @stevecounsell last edited by

          Hi, the old URLs will still remain whilst the new ones are being uploaded.  There is no real pattern between the old and new URLs.  All new URLs are more SEO friendly and keyword targetted.

          Our old pages use ASP so I can easily implement a way of updating the old pages with a redirect.

          My concern is what process should we take when changing the URLs in the transition period.

          stevecounsell NeilTompkins 7 Replies Last reply Reply Quote 0
          • stevecounsell
            stevecounsell @NeilTompkins last edited by

            OK, for each new page you implement, 301 redirect the old one to the new (when the new is complete) that way you won't loose any traction from google.

            a 301 Permanent Redirect tell the SEs that your content has MOVED PERMANETLY

            Make the 301 redirect another action on your make live list for each page.

            HTH

            Steve

            1 Reply Last reply Reply Quote 0
            • NeilTompkins
              NeilTompkins @NeilTompkins last edited by

              Hi Steve,

              I fully understand the workings of 301 redirect etc.  However, my concern is we have over 10,000 pages.  Whats the best way to change from URL to another ?

              Shall I release the new homepage, with links to the new already created pages, and then go through the old content and redirect it all ?

              1 Reply Last reply Reply Quote 0
              • NeilTompkins
                NeilTompkins @NeilTompkins last edited by

                On another point, the new pages will all have new meta, content etc, so if we left the old pages online until we had the chance to go through them I don't think we'd have any problem re duplicate content.

                1 Reply Last reply Reply Quote 0
                • stevecounsell
                  stevecounsell @NeilTompkins last edited by

                  Hmm, I'd release the new pages gradually. 10,000 pages hitting the index in short order may get your site noticed and maybe treated as spam.

                  Maybe someone else on here can give you better guidance on the release schedule but I'd go with maybe 100 to 150 pages a day. That's a 3 month release plan.

                  Steve

                  1 Reply Last reply Reply Quote 0
                  • NeilTompkins
                    NeilTompkins @NeilTompkins last edited by

                    Yes, that is the problem we are going to have.  Can anyone else help or offer some advice ?

                    1 Reply Last reply Reply Quote 0
                    • NeilTompkins
                      NeilTompkins @NeilTompkins last edited by

                      Bump - can anyone else offer some input ?

                      1 Reply Last reply Reply Quote 0
                      • NeilTompkins
                        NeilTompkins @NeilTompkins last edited by

                        Another thought might be to place a noindex on the new pages to start with and as we migrate and 301 redirect the old to the new remove the noindex on the new pages ?

                        Thoughts ??

                        1 Reply Last reply Reply Quote 0
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