Google search engine questions

[ctam]

I'm new in SEO, so sorry if i ask already discussed questions.

After some search I still have questions that i need to confirm if i am right:

1. Google calculate only first link from some domain (for example domain1.com) on some page (domain2.com/page1). So this is good to create other link on page domain2.com/page2 but no reason on domain2.com/page1. Right?

2. Plural and singular forms of search words. We can be top ranked for plural form and out of top50 for singular form. What is best practise to be top ranked for both?

3. Google images. We have changed image file names and added alt and title option. There are any other way to go on top?

[mjtaylor]

1. Yes, that's what many SEOs believe.

2. Use both plural and singular forms in your content, internal links and strive to obtain external links with both.

3. Make sure you aren't over-optimizing (I tend in that direction sometimes and am trying to break the habit. ) and be sure to use the keywords naturally on the page near the photos.