Focus Facebook Likes and +1 to URL or Page?

[Juanzo]

We are considering adding the +1 and facebook like widget to the footer of all our pages, but we can't decide whether to point them to our URL or to our respective Google Plus / Facebook Page.

Ideally, we would prefer poiting them to our pages instead of our site URL, but I'm not so sure if we would get as much SEO advantage that way.

I was looking for feedback towards the SEO advantages / disadvantages of this at what strategy you guys use.

For example:

1. Having +1 our URL would be shown to their friends at the organic results.
2. Having +1 our page would grow our profile, allowing us to communicate with them and would also enable people search +Duplika at Google (like it happens with big brands).

What do you suggest?

[ResslerMotors]

Which one converts better for you?  For me it's my website, so I wouldn't dream of sending them away.  However, I have friends that convert much better on Facebook.

Conversions are all about testing to find what works, and keep building on that.

[Juanzo]

It's not so easy to answer that question, since there are people that visit our social profile and later visit our website to buy our service.

Also, while I could test this and answer it, if our objective is to grow our social profiles, requesting our clients to like / +1 our URL would be a waste of time.

[ResslerMotors]

You have quite a bit of activity already on your Facebook page, so I would just link your website over to your profile.

Also, I would suggest creating a Facebook specific conversion page on your website, and iframing it into a Facebook tab.  That way you can still collect contact info/email addresses to continue to market to people.

I can't remember the exact size of the iframe, but its something like 520px wide, but the suggested size is 480px in order to fit a scroll bar in the window.