Googles 'freshness' update and how it may affect Estate Agents.

[SoundinTheory]

We have some clients who have raised concerns over how this new update will affect them. They are an Estate Agents who regularly update their property portfolio, blogs and news section etc.

Can you advise how they may or may not be directly affected?

Thank you.

[JamesNorquay]

If you are putting out regular updates it will be better for your business, freshness is targeting websites which have new news content which is been updated on a good basis.

Work your blog strategy to publish great content on a daily if not weekly basis.