Did I do SEOmoz any justice?

[dbuckles]

SEOmoz Community,

I am a business owner and have spent the past year studying SEO. I've been through countless hours of videos and reading. For those questions that go beyond anything i've watched or read i've referred to this community. Everyone here has been VERY helpful and I have based some major decisions on what i've learned from everyone here. We launched our site this morning and now i'd like to see how we did from your point of view. Is my overall site/URL structure up to par? I still need to build backlinks and things of that nature but getting the site live is a major milestone for us. Any comments (good and bad) are welcome.

Site: www.Suretegrity.com

Thanks, Alex

[AlanMosley]

OK here goes, first I noticed that your site is on https, this encrypts your requests and takes up server resources and slows the site, if you don’t need it better to use http.
You have a lot of broken links, many of the links ion the front page don’t work.
You also have blocked access to the js files and css files, SE’s like to see these to try and work out if you are clocking.
Your site is visual very good; it is straight to the point and easy to read.
After having another look, its not that your links are broken, it is because th site is down, I refreshed and now home page has gone also.
OK its back, i will have another look.
It now telling me my IP is banned.

[dbuckles]

Are you in Australia? The lead developer said that someone in Australia is crawling the site. We have a bot trap in place. If you are a human it should present a captcha and let you continue viewing the site.

[AlanMosley]

Yes mate, that was me. its a bit hard to make a good judgment without a crawl. But from what i can see, i like.
it is very user friendly, easy to navigate, easy to read, from that perspective you get a pat on the back.
I can tell that the site is made with ASP.MVC, which i think is the best platform to build a site on, very good for seo, very clean code and gives nice SEO friendly urls.
I have never made a site with anything else since I first tried MVC.
I am sure that you developer knows what I mean. MVC has restored my love or programming.

[AlanMosley]

Good to see you did not use a CMS, you made a good choice in MVC.
I use Orchard CMS(mvc) for customerrs who want a blog, but besides that i never use them. It a lot harder to rank with a CMS.
i hope you get that software i sent happening, i am sure your developer will find it invaluable.

[dbuckles]

Thanks so Much Alan! I passed it along to him. I'm sure he will find it more than useful.

[RyanKent]

Hi Alexander.

I took a look at your site and have some feedback:

• your site is presently available in both the www and non-www format. This is a big issue and should be promptly fixed.

• I agree with Alan in that the site should be presented in http:// format when possible. Your site will seem faster to users as images from a secure site are not cached, for example.

• your trust symbols in the footer are important but the coloring is very challenging. I couldn't even tell you had SSL from GoDaddy until I moused over and saw the URL.

• your LinkedIn widget is set for the LinkedIn home page rather then your company's page.

• you may want to consider moving your social sharing and trust symbols above the fold.

• I love a good, clear Call To Action but I don't care for the two "Buy Now" buttons on your home page.

• In your "What is Suretegrity" block you use bold for words such as "all" and "only". I would suggest using bold on keywords and not adjectives.

Now that I have seemingly blasted your site, please let me share that I do like your site. I like the name, your BBB involvement, your social engagement, etc. I list the above items as opportunities for improvement.