What is the best way to embed PDF documents for SEO?

[casper434]

I have been using SCRIBD to embed PDF documents on my site but until recently I did not include the link back to SCRIBD. Will my site get credit for this content or will it go to SCRIBD? Is there a better way to embed PDF documents for SEO?

[YannickVeys]

Is there a particular reason why you embed PDF documents?

To make sure your website gets credit for that content, either post it on your site as content or as a PDF document on your domain.

If you want to rank for a particular keyword, you're always better to have your pages ranked in stead of the PDF file. It's a lot more user friendly and people can continue browsing your site if they land on your web page in stead of your PDF file.

[casper434]

I have embedded them for the ease of use by users of my site. For example, I have 60 pages of blog posts in one embed that people can page through easily to read. Is there a better way to do this?

[YannickVeys]

Aha, so the content was already posted on your site. Than I wouldn't worry too much about the SCRIBD embedding. Are the 60 pages of blog posts also available on one page on your site? If not, I'd make a page with all the content on it and link to the PDF file near the top of the site to have a good alternative.

[casper434]

they are not at the moment - the blog is hosted on wordpress so the link goes back to that site. Should i add them with HTML or as PDF to my site?