Inbound anchor text?

[Socialdude]

I have 5 keywords that I would like to target.

I have created & optimised 5 pages on my website for these words. (1 keyword optimised per page)

Should I inbound keyword anchor text to my specific pages or hit the home page with the anchor text?

[brycebertola]

It depends on whether you want your homepage or those subpages to be ranked on the given keyword.

"Link Juice," or the value of an inbound link, decays with each step. The more pages it has to pass through, the less value it will provide. If you want the homepage to rank for all 5 phrases, then link to the homepage using those phrases, otherwise link to the subpages and allow them to creep up in the SERPs.

[Socialdude]

Well ideally I would like the homepage to rank for the keywords. Homepage it is, cheers

[irvingw]

If you created targeted landing pages then you are hoping to get those pages ranked for those search terms I assume.

Link to the internal targeted pages if you want them to rank for that keyword, unless you see the homepage already ranking for that term, if it is, then the homepage has a definite chance to rank even better. If nothing is yet ranking then go for the targeted internal landing page.

[Socialdude]

Here the real issue. My homepage is already ranking for my 5 keywords but they are more or less in position 8 on page 1 of google. I was thinking that when I create the 5 pages focusing on the keywords they would give me that extra bit of a push up the ranks.

[PeterAlexLeigh]

Socialdude, that may well be the case. It also looks more natural if you have keyword links going to internal pages. Typically you'd expect keywords for a home page to be the company's name or their main niche with more specific keyword links targetting internal pages.

It sounds like your keywords are working for your homepage at the moment, so you may want to continue with that. But I would add more diversity with internal pages at the same time.