Geotargeting by IP and SEO

[NicB1]

Hi,

Part of our site displays localized results based on the user's IP (we get the zipcode based on IP).  For example a user in NY would get a list of NY based stores, while a user in CA would get a list of CA based stores.  So if CA Googlebot comes to our site, it will get results based on Mountain View CA.  Given the pages are generated based on your zip, I'm not sure how we'd indicate to Google that we have results for lots of locations and not just the Googlebot IP locations.  (users can change their zipcode, but by default we use geolocation).

Our landing pages contain localized content and unique urls with the zipcode etc, but it isn't clear how Google will find results for KY etc.

[AdoptionHelp]

If you want to rank for this content you need to display it statically. AFAIK there is no way to instruct googlebot to try different variables to bring up different dynamic content.