Homepage Menu Change

[ClaytonKendall]

For the site I work on we would like to make a change on the homepage from having categories on the left nav to a meta menu on the top nav. The reason we are doing this is an attempt to both make finding products better for the customer and we feel it is more aesthetically pleasing. Could this negatively affect our SEO and ranking even if we use the exact same links? Are there any other negative repercussions you feel could come from this? Thanks for any help!

[stefanok]

Hi Rush

In the contrary, i belive that a well tested change to navigation can indeed aid in your overall stats and kpi's. Better navigation can lead to users staying on the site longer and in turn could lead to better conversions.

I would suggest using split testing and see which pages and navigation structures would lend to better user participation and navigation. Look at using Google Website optimizer.

Hope that this gives you some answers 

[ClaytonKendall]

Thanks for the help. Do you have any suggestions on the best way to learn website optimizer? Are the google tutorials the best way to learn it?

[stefanok]

Use this link http://www.google.com/websiteoptimizer/tutorials.html

Learn directly from Google and master the basics Then start looking at the forum.

If this helped then please mark this answered Thumbs Up